ABOUT US

PERPÈT is a German menswear brand from Mönchengladbach, founded in 2024 by Niklas Hertl. We develop timeless T-shirts and swim shorts with a fit that never changes, made in Portugal.

PERPÈT is inspired by the Catalan word: perpetù = eternal

Our signet logo is derived from our brand name – or rather from its origin and translation, perpetù = eternal. Turned on its side, it forms an infinity sign made from the two P’s in PERPÈT.

And this brings us full circle to our mission, described next: We guarantee the same fit forever.

MISSION

Since our founding in 2024 we have pursued one clear mission:
We guarantee the same fit forever.
Our customers should be able to rely on the fit of our products never changing. Because we know how frustrating it can be to find the perfect swim shorts, the ideal polo or the flawless T-shirt – only to discover that the next time you buy from the same brand, it is no longer available with the same characteristics as before.


At PERPÈT we guarantee that you can always rely on the same proven quality and fit. You will always be able to buy the same product again, with an unchanged fit.

OUR STORY

I’m Niklas Hertl, the founder of PERPÈT – but everyone calls me Nikl. This is how it all began...

2020

THE IDEA IS BORN

There has to be a brand whose fit never changes, right? Because that’s what we men want...

2023

PORTUGAL AND FIRST SAMPLES

It took a while before I decided to tackle the problem.
After an intensive search for the right production partner and production country, we found what we were looking for in Portugal. The first samples for our first product – SWIM SHORTS – go into development.

2024

FOUNDING

In January 2024 the time has come. I register the sole proprietorship PERPÈT Fashion Retail at the trade office in Wiesbaden.

2024

TRADEMARK REGISTRATION

Finding the name and building the brand was a four-month process that took a lot of energy. The result is a brand developed consistently around our mission: Same fit forever. The name says it all.

2024

FIRST COLLECTION

Our first product is the perfect pair of swim shorts. It took over a year and a half to hold the final version in our hands. It reflects the brand’s Mediterranean way of life perfectly and was strategically the most sensible product to start with.

2025

WE GO ONLINE

On 19 May 2025 we sell our first pair of swim shorts. This is where the official journey begins – one our customers can now be part of.

2025

FIRST BOUTIQUES

We win our first selected boutiques. PERPÈT is now also available in brick-and-mortar stores. This is definitely where we want to keep growing.

2025

EXPANDING THE RANGE

We add our Clásico T-shirts in slim & regular fit to our range – a product where the “same fit forever” mission matters even more than with swim shorts. Buying T-shirts has never been easier for us men.

SWIM SHORTS

SAME FIT. FOREVER. PROMISED.

Because that is what we men want:

Once you have found a piece from us that fits, we guarantee that you can get the same fit from us again every year.

#samefitforever

FIND YOUR FIT FOR LIFE

VALUES & PRINCIPLES

  • reliable

    Our mission is the foundation of reliability. In it, we promise that the fit of our products will never change. So once a piece has fitted you, you can reorder it without a second thought.

  • timeless

    In a world that is constantly changing, we offer an anchor of consistency. PERPÈT stands for timeless menswear. Our designs are understated, classic and confident.

  • consistent

    In our view, men’s classics such as swim shorts, T-shirts and polos don’t need to be reinvented regularly. We trust what has proven itself – we believe in consistent fashion, not fast fashion.

  • simple

    We want men who like to shop quickly and efficiently to be well dressed in as few clicks as possible. Our mission of consistent fits helps with this too: when you reorder, you can choose the right size straight away.

  • sustainable

    With our production in Portugal, we take social and environmental sustainability particularly seriously. Our fabrics are certified to OEKO-TEX® Standard 100 and deliver the best quality in the finished product.

  • understanding

    We know the problem ourselves: it’s a challenge to find basics that keep their fit every season. Once you’ve found a favourite fit, you don’t want anything else. With us, you can get it again and again!
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