Niklas Hertl — Founder of PERPÈT

I’m Niklas Hertl, founder and managing director of PERPÈT — but everyone calls me Nikl. This is how it all began.

The idea

2020 — There has to be a brand whose fit never changes, right? That is exactly what men want when they shop: no surprises, just reliability. The idea for PERPÈT grew out of that question.

Portugal and the first samples

2023 — It took a while before I decided to tackle the problem. After an intensive search for the right production partner and production country, I found what I was looking for in Portugal. The first samples for our first product — swim shorts — went into development.

Founding

January 2024 — I registered the sole proprietorship PERPÈT Fashion Retail at the trade office in Wiesbaden.

Trademark registration

2024 — Finding the name and building the brand was a four-month process that took a lot of energy. The result was a brand developed consistently around our mission: Same fit forever. The name says it all — PERPÈT is derived from the Catalan word perpetuà (eternal), and the signet logo forms an infinity sign from the two P’s.

The first collection

2024 — Our first product was the perfect pair of swim shorts. It took a year and a half until I held the final version in my hands. It reflects the brand’s Mediterranean way of life and was strategically the most sensible product to start with.

We go online

19 May 2025 — We sell our first pair of swim shorts. This is where the official journey begins — a journey our customers can now be part of.

The first boutiques

2025 — We win our first selected boutiques. PERPÈT is now also available in brick-and-mortar stores — deliberately only through a small, hand-picked number of partners, not through large marketplaces.

Expanding the range

2025 — We add the Clásico T-shirts in slim and regular fit to our range — a product where the “same fit forever” mission matters even more than with swim shorts.

Why I do this

I don’t want to build a start-up that grows as fast as possible and is then sold. I want to create an exceptionally strong brand that will still exist in 20 or 30 years — built on trust, quality and consistency rather than short-term trends.

You can learn more about the brand on our About us page, and I’m happy to answer questions personally at info@perpet.men.